Zara launches maiden collaborative collection with artist Jayesh Sachdev
Zara launched its maiden collaborative collection in India in partnership with multi-hyphenated artist Jayesh Sachdev. The global fashion brand has unveiled a limited-edition capsule collection titled 'Reverie' that aims to make high fashion accessible to all, irrespective of their background.
At the core of this collaboration is a stunning 10-ft sculpture of a tiger, which serves as the pièce de résistance of the project. Displayed at Zara’s flagship store in Phoenix Palladium, Mumbai, this sculptor will also feature in the special corners of the brand’s stores in New Delhi, Bengaluru, Pune, and Gurgaon.
The collaboration highlights Zara’s commitment to celebrate cultural diversity and foster creativity within the fashion industry. By partnering with Sachdev, a celebrated artist known for his innovative approach, Zara not only enhances its product offering but also enriches the shopping experience for its customers.
This launch also sets the stage for the brand’s future collaborations in India that blend art and fashion in meaningful ways.
