16 August 2024, Mumbai
Renowned for her eponymous luxury fashion label, Indian designer AnamikaKhanna plans to launch her new collaborative collection with H&M on Sep 5, 2024.
CelebratingKhanna’s unique approach, the collection blends glamour and craftsmanship with contemporary tailoring and luxe loungewear. It aims to introduce the sartorial traditions of India in the international market, with Khanna reimagining traditional silhouettes through a modern lens.
Rich in graphic designs, vibrant colors, and intricate hand-embroidered embellishments, the collection includes womenswear, menswear, jewelry, and accessories. The womenswear features draped skirts and airy kaftans, while the menswear offers traditional cuts updated with graphic motifs and sportswear influences.
The collection offers designers an opportunity to reinterpret Indian fashion in a more global and contemporary way, says Khanna.
Ann-Sofie Johansson, Creative Advisor, H&M, adds, Khanna’s designs encourage self-expression. The shapes in this collection are fluid and draped, allowing for personalisation with the captivating prints combining traditional colors with bold graphic elements.
The collection is set to be available from September 5, 2024 in stores across India, the UAE, the UK, Singapore, Vietnam, South Africa, and online worldwide at h&m.com.
