28 August 2024, Mumbai
Global fashion and lifestyle retail giant, Apparel Group is expanding its footprint in Tier IIcities like Dehradun, Uttarakhand, and Gandhinagar, Gujarat. The grouphas opened stores in these cities for some of its most popular global brands, including Beverly Hills Polo Club, Aldo, and R&B.
This expansion is a key part of the group’s strategy to reach new customers and tap into the burgeoning retail markets outside of major metropolitan areas. By establishing a presence in these cities, Apparel Group aims to meet the evolving needs of consumers seeking access to global brands and the latest fashion trends, says AbhishekBajpa, CEO, Apparel Group.
In Dehradun, the group has launched stores for brands including Beverly Hills Polo Club and Aldo at the Mall of Dehradun. These stores cater to the diverse preferences of the local market.
Meanwhile, the stores in Swagat Holiday Mall, Gandhinagar cater to brands like Beverly Hills Polo Club and R&B. Thesestores help enhanceGandhinagar’s retail landscape, providing consumers with access to international brands previously unavailable in the region.
A leading retail conglomerate, the Apparel Group has a vast network of over 2,200 stores and more than 85 brands across multiple platforms. The group serves millions of shoppers worldwide and is supported by a multicultural workforce of over 22,000 employees. Its extensive portfolio includes some of the most recognised names in fashion, footwear, beauty, and lifestyle, such as Tommy Hilfiger, Charles & Keith, Skechers, Victoria’s Secret, Nine West, Calvin Klein, Aéropostale, etc.
The group’s significant presence spans the Gulf Cooperation Council (GCC) countries, including Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates. Beyond the GCC, Apparel Group has expanded into markets in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt, solidifying its status as a global retail powerhouse.
