As Sustainability Concerns Increase: Organic Apparels Acceptance Grows
09 March 2022, Mumbai:
Made with materials grown in compliance with organic agricultural standards, organic apparels are setting new standards in the Indian garment industry.
Garment companies across India are launching organic apparel collections to create new opportunities for themselves. Most of these collections are being launched in cotton fabrics.
As per Organic Trade Association the organic cotton industry was expected to grow 10 per cent by 2021-end.
The industry plays a crucial role in India, one of largest producers and exporters of cotton yarn across the world. Improve air quality and water conservation Besides improving farmers’ livelihood, the organic apparel sector also boosts soil sustainability.
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Additionally, it improves air quality and water conservation besides helping the country fight climate changes. Manufacturers and retailers across India are increasing the percentage of organic fibers in their collections besides launching completely organic garment items.
This growth in organic apparels is being fuelled by the ever-growing demand for organic fibers in India. Organic fibers can be found in all Indian products ranging from personal care items to home furnishings.
They are being used to produce a variety of products including sanitary products, make-up removal pads, cotton puffs, bathrobes, sheets, bedding, toys, diapers for kids, sportswear, stationery, and note cards, etc.
Encourage more empathy amongst consumers The growth in India’s organic apparel market can be attributed to many factors including geographical conditions, land and soil.
The industry is reaping the benefits of this growth and pursuing new growth opportunities.
The popularity of organic apparel in India has reached new heights as they encourage consumers to be emphatic towards other human beings. For instance, organic cotton consumes a sizeable amount of insecticides and pesticides produced across the world.
The organic apparels market in India is also getting a boost by production rates in many states and the employment opportunities it creates. Rising consumer awareness is also fuelling the growth of organic cotton in India.
Conserves natural resources Concerned about their health and comfort needs, young consumers are focusing on new fabrics and textures that have a minimal environmental impact.
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Experts and designers believe organic clothes help reduce consumers’ stress by detoxifying their bodies. Non-synthetic and breathable, organic fibers help conserve natural resources and treat farmers and nature with fairness.
The second-largest employment producer in the country, the Indian textile industry is mainly dominated by the organic cotton market. The industry has witnessed exponential growth in the cotton industry in the last four decades.
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CREDITS: Textile Value Chain report .
