09 March 2022, Mumbai:
Libas, an ethnic fashion brand based out of New Delhi, makes a mark yet again with a high-profile onboarding named Bollywood actor Sara Ali Khan as its first celebrity brand ambassador.
The move is likely to help the brand accentuate its appeal of stylish kurtas, graceful suit sets, breezy ethnic dresses, timeless saris, comfortable loungewear, flattering plus-size options, etc. resonating amongst its discernible target audience.
*The campaign is created in collaboration with creative agency The Script Room.
ALSO READ: Ethnic wear brand Libas to organize flagship sale event
Indian ethnic wear brand Libas has onboarded actress Sara Ali Khan as its brand ambassador with the launch of its spring-summer 2022 campaign ‘#TheresAlwaysALibas’.
The actress will endorse the brand’s new designs in a series of ad films and stills for the campaign across various digital platforms.
The first film for the campaign was launched on women’s day while the second film will be released on March 11, 2022.
Libas is focused on providing 360-degree wardrobe solutions to the modern Indian woman, Sidhant Keshwani, CEO and MD, Libas, stated.
“In line with this goal, we have added a plus-size brand ‘extra love’ in our offering along with kids’ and loungewear categories and plan to add more categories as well in the coming future.
We are also looking to scale up the offline presence to 200 stores by 2025 across metro and tier 2 cities,” he added.
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CREDITS:financial express.
