Aurelia, W team up with Swop store to improve retail footprint

13 November 2024, Mumbai

Clothing brands owned by the Aditya Birla Group, Aurelia and W, have teamed up with the customer acquisition platform, Swop store to enhance their retail footprint and offer exclusive deals to shoppers in India. This strategic collaboration aims to strengthen the connection between these well-known fashion brands and their customers.

Ayush Gupta, CEO and Co-Founder, Swop store, opines, this alliance will offer greater benefits to the platform’s users. Currently featuring over 200 brands including Bombay Shaving Company, Mokobara and Snitch, Swop store focuses on enhancing consumer engagement by simplifying the brand discovery process for online shoppers.

While Aurelia is known for its women's ethnic wear, W offers a range of women's clothing and accessories. Both brands operate through their e-commerce platforms and brick-and-mortar stores across the nation.

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