Zoiya launches in Delhi, sets new standard for eco-friendly fashion

12 November 2024, Mumbai

Delhi’s fashion scene welcomed Zoiya this November, a new brand with a mission to blend style with sustainability. Led by founder and CEO Siba Panda, Zoiya aims to reshape fashion by using eco-friendly materials like hemp and bamboo, focusing on environmental responsibility and rural empowerment. The brand launched on November 8–9, showcasing designs that wowed industry experts, environmental advocates, and fashion enthusiasts alike.

Zoiya’s mission extends beyond fashion, promoting a mindful approach to style that benefits the planet. By using plant-based fibers, the brand reduces water consumption and lowers carbon emissions, offering a sustainable alternative to conventional, environmentally harmful fabrics. Siba Panda emphasizes that choosing Zoiya supports a vision for a healthier world, fostering a deeper connection with nature and a commitment to positive change.

With over 24 years of experience in top companies, Panda’s expertise drives Zoiya’s unique approach, combining luxury with ecological balance. Every Zoiya piece reflects this commitment to sustainability, from design to fair trade practices that support rural communities. The brand not only produces stylish, high-quality clothing but also uplifts local economies by sourcing natural fibers from rural artisans, empowering farmers and reducing environmental impact.

In an industry known for waste and pollution, Zoiya enters as a disruptor, promoting conscious consumerism and offering an elegant, responsible way to dress. The brand invites consumers to make a difference through fashion, presenting a hopeful vision where every purchase helps build a more sustainable world.

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