12 December 2024, Mumbai
Marking a strategic expansion in India’s Tier II cities, leading multi-designer luxury retail brand, Aza Fashions has opened a sprawling 10,000 sq ft flagship store in Surat.
Expected to play a pivotal role in the company’s growth, the store will help boost the brand’s monthly revenue to Rs 3,000 per sq ft in its first year. It will also enable Aza Fashions to bridge the gap between luxury fashion and emerging markets.
Strategically designed to meet the needs of Surat’s discerning clientele, particularly those seeking bridal couture and occasion wear, the store capitalises on the city’s status as a premier wedding shopping destination. Its launch comes at a time when driven by the rise of destination weddings and a growing base of fashion-forward consumers, Tier-II cities like Surat are witnessing increasing demand for luxury fashion,
Alka Nishar, Founder & Chairperson, Aza Fashions, says, launch of the brand’s store in Surat is a testament to the its commitment to introduce the latest fashion trends in emerging cities.
Devangi Parikh, Managing Director, Aza Fashions highlights, a home to a sophisticated consumer base, Surat reflects quality craftsmanship and luxury. Offering a curated collection from India’s finest designers, Aza Fashions’ new store in this city makes high-end fashion accessible to a broader audience in this vibrant city.
Representing a multi-crore, the new Surat store embodies Aza Fashions’ ethos of elegance and opulence. It offers an enhanced shopping experience through its contemporary interiors, state-of-the-art displays and luxury fittings. Offering an extensive range of bridal couture, festive wear, menswear, accessories and jewelry, the store caters to the diverse needs of its clientele.
