20 September 2024, Mumbai
Reliance Retail's fashion chain Azorte unveiled its festive collection, featuring fusion-style separates with vibrant prints and bohemian accents. The collection was launched at the brand’s new store at the Aashirwad High Street Mall in Surat.
Joining other retailers like Lifestyle and Xyxx Apparels at the mall, the store offers Azorte’s collection of clothing and accessories for men and women. The brand has been expanding its physical retail presence, having recently opened stores in Jamnagar, Vadodara, and Bengaluru.
The brand also launched new outlets in Hyderabad, New Delhi, and its second Bengaluru location earlier this year as part of its strategy to connect with more offline shoppers.
Launched by Reliance Retail in 2022, Azorte is a part of a broader expansion plan to open between 200 and 250 stores nationwide, aimed at increasing market penetration and revenue growth. The brand is also available online through Reliance’s e-commerce platform, Ajio.
