Being Human launches new campaign to promote new sustainable denim range

23 October 2024, Mumbai

Reiterating its commitment to sustainable fashion and eco-friendly design practices, Being Human Clothing has launched a campaign to promote its new denim range made from recycled cotton and recycled polyester materials.

Titled, ‘Do It in Denim’, the campaign reflects the brand’s dedication to create trendy yet environment-friendly clothing options. Taking a step towards a more conscious future, the brand uses recycled materials to craft its creations. Its new denim range also minimises waste by using recycled materials. The collection offers a wide range of denims for men and women.

Established in 2012, Being Human Clothing is a part of the Being Human - The Salman Khan Foundation. The organisation works to promote education and healthcare initiatives for underprivileged individuals. The brand operates in 15 countries globally and aims to help its customers to look good, feel good, and do good, according to the label.

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