23 October 2024, Mumbai
Sundeep Chugh, former President, BIBA, has been appointed as the new Managing Director, OVS India, a leading apparel brand based in Italy. With over 1,200 stores globally, OVS offers a range of labels such as OVS Kids, UPIM, BLUKIDS, CROFF, and STEFANEL for men, women and kids. In his new role, Chugh will help expand OVS’s footprint by introducing Italian fashion trends to the Indian market. According to him, the brand embodies the fundamental principles of inclusivity and excellence while striking a deep chord with Indian consumers.
Before joining BIBA Fashion, Chugh was employed as the CEO of Costa Coffee India and was instrumental in expanding the Benetton brand across India. He has over 25 years of experience across diverse industries along with an extensive expertise in profit center management, retail operations, sales and marketing, channel development, product management, high-growth strategies, turnaround situations, and leadership development.
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