23 October 2024, Mumbai
Renowned for its conscious approach to everyday fashion, Kolkata-based Vaayu Apparel has launched its first designer store at The Dhan Mill in New Delhi. This new flagship store introduces the brand’s distinctive blend of thoughtful design and craftsmanship to the capital's fashion-savvy shoppers.
Rooted in an ethos of personal and mindful design, Vaayu emphasises a deep connection between the wearer and the maker. The brand collaborates closely with artisans and weavers from across India to create sustainable, everyday clothing that tells the story of the craftsmen behind each piece. Their designs seamlessly fuse traditional heritage with contemporary aesthetics.
The store's collection features functional yet stylish separates that are perfect for both everyday wear and special occasions. By creating comfortable, breathable clothing that can be worn in multiple ways, Vaayu Apparel ensures a timeless and adaptable wardrobe for its customers. The brand continues with its mission to highlight fashion that honors heritage and personal expression.
