Berrylush teams up with GoKwik to accelerate growth by 2025

22 October 2024, Mumbai

Women’s fashion brand Berrylush has teamed up with ecommerce enablement platform GoKwik to accelerate its growth and double its order volume and revenue by 2025. The collaboration aims to leverage GoKwik’s extensive network of 120 million shoppers to expand Berrylush’s online reach, particularly in deeper regions of India, and drive the brand's growth.

As per the expansion plans, Berrylush will utilize GoKwik’s tech infrastructure and data-driven intelligence to enhance its cash-on-delivery (COD) gross merchandise value (GMV) and reduce return-to-origin (RTO) rates. It will also expand the integration GoKwik’s solutions into its mobile app to reduce customer drop-offs by 20 per cent and cut RTO rates by 50 per cent.

Alok Paul, Co-founder and COO, Berrylush, says, the brand has witnessed significant progress towards achieving its goals within just 15 days of adopting GoKwik’s innovative solutions. It also anticipates a substantial reduction in drop-offs and RTO rates, he adds.

This year, Berrylush is on track to achieve a 7 per cent EBITDA profit, along with a projected revenue of Rs 100 crore. The brand is also exploring fundraising opportunities to further scale its operations.

A supporter of over 1,000 brands including Lenskart, Neemans, Man Matters, and Shoppers Stop in its network, GoKwik also plans to expand globally. The company recently acquired the Shopify app Return Prime, a solution designed to help ecommerce brands manage returns more efficiently.

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