Biba makes US debut with a store in New Jersey

Ethnic wear and lifestyle brand Biba has made its debut in the US with the brand’s first brick-and-mortar outlet in New Jersey.

Situated in a one-storey building on the Oaktreee Road, the store retails both everyday and occasion wear for women. The store has a cream and red façade with marble style floor, dark wood and bronze accents in the interiors.

Besides offering a wide selection of ready to wear kurtas and anarkalis in bright cotton prints, the store also retails fusion style garments such as tunics and shirts launched with Biba’s summer 2024 collection.

Biba’s aims behind launching the store in the US was to connect with non-resident Indians in the area as well as other customer demographics while also increasing the brand’s visibility across the globe.