Superdry expands brick-and-mortar presence in Bengaluru

Men’s and women’s casual wear brand Superdry has expanded its brick-and-mortar in Benglauru with a new exclusive brand outlet in the Phoenix Mall of Asia.

Designed to mix technology with in-store engagement, Superdry’s new store features product categories including apparel, footwear, rucksacks and bags, accessories, and lifestyle goods featuring Japanese inspired graphics. The brand retails alongside other labels including Hidesign, Armani Exchange, Tanishq, Giva, Gant, Mango, Allen Solly, Only, and Jack & Jones in the mall at Yelahanka.

Operating in India with the retail arm of Reliance Industries, Reliance Retail, Superdry currently has 200 points of sale across 50 cities in the country. Since 2012, Reliance’s wholly owned, UK based subsidiary Reliance Brands UK has acted as Superdry’s exclusive franchise partner in India.