Blackberrys to launch new campaign with US-based agency Leo Burnett
20 November 2024, Mumbai
Apparel brand Blackberrys plans to launch its new brand film and campaign along with its wedding collection in partnership with US based communications agency Leo Burnett.
Catering to modern, aspirational men, Blackberrys’ new wedding collection offers a range of suits and caters. The campaign for this collection focuses on using clothing to communicate authenticity and shows a ‘Blackberrys’ man at various points during an Indian wedding ceremony. It is driven by a powerful insight- ‘the best style statement is being yourself.’
The wedding collection enables customers to not just look good but also feel good - allowing them to move with confidence.
Launched in 1991, Blackberrys currently has over 390 brick-and-mortar stores along with more than 1,300 retail touch-points spread across India. The business aims to celebrate individuality and focus on craftsmanship.
