29 November 2024, Mumbai
Socks brand Bonjour plans to increase its revenues to Rs 175 crore in FY25 from Rs 143 crore in in FY24.
Besides, the company also aims increase its share in the mid-premium revenue segment within the socks market to 30 per cent from the current 22 per cent in the next two years.
Over the next two to three years, the brand also plans to double its production capacities to meet escalating demand. It currently has 17,000 retail touch points across India, the US, the Gulf and Europe and has been sustainably producing 95 per cent of its raw materials in-house.
Founded in 1988, Bonjour initially started manufacturing socks in a rented factory in Delh. The company launched its first EBO in 2008 and currently operates 16 EBOs, across Delhi-NCR, Dehradun, and Ambala. It also has over 180 distributors pan India.
