Decathlon invests €100 million in India, aims to double business
23 August 2024, Mumbai
Decathlon, the French sports retailer, has announced a significant investment of €100 million (Rs 933 crore) in India over the next five years. This investment will fuel the expansion of its store network to 190 locations across the country, bolster digital engagement, and strengthen its commitment to local manufacturing.
Decathlon aims to double its business in India within the next three to five years, driven by the country's burgeoning sports culture. The company envisions making sports accessible to everyone and contributing to the economic growth of India. By fostering sports participation, generating employment, and promoting sustainable practices, Decathlon seeks to create a lasting impact.
To enhance its manufacturing capabilities, Decathlon is targeting 85 percent of local production by 2026. Currently, 68 percent of its products sold in India are made locally, with India already manufacturing 8 percent of its global product range, including cricket bats, accessories, and hockey equipment.
Decathlon's commitment to India extends beyond retail and production. The company is actively involved in fostering sports participation through initiatives like Play for Practice, which organizes events, develops playgrounds, and offers coaching classes to make sports accessible to all.
