Denim brand Lee teams up with couturier Suneet Varma and Ace Turtle


Iconic denim brand Lee has joined hands with renowned couturier Suneet Varma and Ace Turtle, Lee’s exclusive licensee in India, to launch a new collection titled, ‘Denim Beyond Definition.’

Departing from the brand’s conventional styles in India, the collection reinvents the classic denim by infusing elements of Indian couture in it. The collection offers denim corsets, bell-bottom jeans, dresses and maxi skirts characterised by intricate embellishments, threadwork, and mirror detailing.

Reflecting Varma’s distinctive style, the collection reintroduces casual denim wear with gold foil prints, plaid patters and metallic riveting. The range pushing the boundaries of traditional denim fashion by offering a unique blend of elegance and comfort, avers Varma

Through innovative collections like these Lee aims to cater to evolving preferences of Indian consumers, notes Nitin Chhabra, CEO.

Targeting a wider group of audience, the collection is available both online and in select Lee stores across India.

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