DTC sales grow by 78% in Q3: Unicommerce report

A new report by e-commece Software as a Service Platform Unicommerce shows, sales of DTC brands grew by 78 per cent during the third quarter ending September 39. This surge in DTC sales indicates the discontent amongst consumers with online shopping and pushes more brands to build their own D2C channels.

The report states, there has been a 51 per cent surge in the number of brands building their own websites in the third quarter. These channels help brands in better content marketing, upselling as well as building a more profitable channel in the long run.

While e-commerce order volumes grew by 31 per cent in the third quarter, the gross merchandise value (GMV), or gross sales, for the sector grew by just 24 per cent. This was due to a 5 per cent drop in average order values as consumers opted for more value-conscious buying, says Unicommerce.

E-commerce logistics provider Shiprocket noted D2C brands shipping 33 per cent more orders in September compared to July. The growth was strongest for the large brands in September on the back of sales and promotions. Initial indications for October are showing that this will be a strong month even for the smaller D2C brands, said Saahil Goel, Co-founder and CEO, Shiprocket.