E-com help fabric brands grow business with demand on the rise

As against earlier practice of buying fabrics from brick and mortar stores Indian consumers are slowing moving to e-commerce platforms for fabric purchases. A report by Business World estimates the number of online fabric shoppers will increase to 120 million by 2021-end. Online fabric selling not allows fabric sellers to connect with customers through multiple sales channels but also also enables them to offer wider fabric choices.

Small towns drive online business

Most online fabric shoppers hail from smaller towns and cities. What attracts them to online fabric shopping is their availability and affordable data packs and vernacular material. Enticing deals and discounts by market places are also attracting shoppers to e-commerce platform. There is an growing demand for fabrics from millennials to create classic, timeless pieces. Online fabric stores offer GenNext shoppers premium fabrics from around the globe.

Reviving ancient Indian arts

Indian online fabric stores can also help revive ancient arts like Ajrakh, Indigo, Kalamkari, Shibori, Handblock, Tie, and Dye, etc. A revival of arts can help fabric brands provide employment to artisans besides educating young Indians about ancestral art forms. It can also help them make Indian crafts available to a wider audience.

Demand for a personalized shopping experience has increased amongst Indian consumers. E-commerce firms can leverage this demand by targeting customers at proper location and time either through an app notification or social media ads. Online fabric stores can provide customized fabrics through new printing techniques including digital printing. This technique can help stores enliven fabric prints and colors to attract customers.

Reduction in lead times

E-commerce can also help fabric brands balance their online and offline sales. They can reduce lead and delivery times by focusing on effective sourcing and supply chain management. Online data also helps fabric marketers gain unprecedented visibility into client preferences and behavior. They can use this data to deliver customized consumer experiences across all touchpoints. Data also helps consumers choose the most convenient purchase channels and mix and match products from various channels.

The online fabric sector offers limitless growth opportunities for Indian brands. By exploring these opportunities, brands can not only leave an indelible mark in the textile industry but also contribute to its future development.