As per a report by Unicommerce and Kearney, India’s e-commerce activities in Q4 FY2020 grew by 36 and 30 per cent year-over-year (YOY) in terms of order volume and gross merchandise value (GMV), respectively. However, the average value of orders declined by 5 per cent as compared to same period last year. Categories like personal care, beauty and wellness as well as FMCG and Healthcare were the biggest beneficiaries with volumes growing by 95 percent and 46 percent YoY, respectively.
Tier II and III cities accounted for 90 per cent YoY incremental volume and value growth. While brand websites reported 94 per cent volume growth in Q4 2020 as compared to same period last year. The FMCG and pharma category reported growth of 92 per cent on the brand website and 62 per cent growth on the marketplaces.
