The Italian fashion brand, Benetton India plans to open 30 to 40 new stores in the Indian market this year and will also launch its online store in the second half of the year.
Sundeep Chugh, CEO and General Manager, Benetton India, said, the brand aims to get back to its 2019 business performance. In the festival season, business recovered by almost 80 to 85 percent compared to the same period in the previous year. The e-commerce channel is growing with a high double-digit CAGR due to the low penetration. Benetton India will continue to use this opportunity in the right way.
The brand entered India back in 1991 and has a network of around 350 physical stores throughout the country. It further aspires to grow online and offline, and capture more of the offline Indian market in 2021.
