Embracing Change: Redefining the future of sustainable lingerie with Enamor
In the ever-evolving world of fashion, few industries are as dynamic and challenging as lingerie. Leading this transformation is Enamor, a brand engaged in redefining comfort, innovation, and sustainability in intimate wear. Aparna Jathanna, chief design officer, of Modenik Lifestyle elaborates on the brand’s offerings and its focus on sustainability.
A holistic approach to sustainability
With a deep passion for design and a commitment to sustainability, brands should embed eco-conscious practices in every aspect of fashion, opines Jathanna. Sustainability comes not only with the brand’s products and fabrics, but also for its people and its entire product-making process, she states. Under her leadership, Enamor makes every step of its production process environmentally responsible.
Innovations in eco-friendly fabrics
Setting new industry standards, Enamor pioneers the use of sustainable materials and advanced technologies. One of its standout innovations is the adoption of dope-dye fabrics, a process that consumes 80 per cent less energy compared to traditional dyeing methods.
This technique not only reduces energy consumption but also eliminates the need for additional dyeing, significantly cutting down on harmful environmental impacts.
Comfort meets innovation: The ‘Comfort 2.0’ Standard
Jathanna emphasizes, innovation should never come at the expense of comfort. She explains, Enamor makes its garments with fewer raw materials, saving a lot on materials while providing better comforts.
The brand has introduced bonding finishes to create lighter, more breathable lingerie pieces while eliminating the discomfort often associated with traditional elastics. This represents ‘Comfort 2.0,’ a new benchmark for modern lingerie, adds Jathanna,
Commitment to transparency and ethical practices
In an industry where greenwashing has become a growing concern, Enamor remains committed to authentic sustainability. The brand does not adopt sustainable practices unless they are truly certified, Jathanna asserts.
It only prioritizes certified eco-friendly materials like organic cotton and eco melanges, particularly in maternity and nursing collections, thus ensuring its sustainability claims are backed by verifiable actions.
The future of lingerie: A vision for change
Jathanna envisions, lingerie brands will foster a culture of responsibility and environmental consciousness in the future. Fashion can be a force for good, she affirms.
With continued investment in research and development, Enamor will help shape a future where intimate apparel is not just stylish and comfortable but also truly sustainable, she asserts
Leading the way forward
Enamor is engaged in not just designing lingerie but also crafting a movement towards a more sustainable and innovative future.
As consumers become increasingly conscious of their purchasing choices, brands like Enamor will continue to lead the way, proving that fashion can merge style, comfort, and sustainability in meaningful ways.
