Fabindia collaborates with Hidesign for ‘Experience Store in Hyderabad’
21st July 2021,Mumbai:
Ethnic wear and lifestyle retailer Fabindia has collaborated with handbag brand Hidesign to open a new ‘Experience Store in Hyderabad. Designed to mix fashion and lifestyle shopping with events and experiences, the store retails Hidesign’s handbags, accessories, and small leather goods including wallets. Founded in 1978, Hidesign is known for its range of leather bags and made using natural materials.
FabIndia recently launched an ‘e-lookbook’ to showcase its clothing collection designed for destination and beach weddings. The ‘Smitten by the Sea’ collection can be browsed through the online lookbook then purchased either online or in- store.
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FabIndia is developing new retail concepts, online and offline, to cater to India’s rising millennial and Gen-Z customer base. It is also developing new apparel, home, and décor lines to cater to younger shoppers like its new FabNU and FabEssentials lines to remain relevant amongst younger shoppers.
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