Global brands to expand operations in India

24 February 2022, Mumbai:

After a pandemic-induced lull of two years, many global retail brands and retailers plan to expand their operations in the country.

German footwear brand Birkenstock plans to open 25 outlets in India this year, while Italy’s Pianoforte Group aims to launch 20 stores each of the Yamamay and Carpisa brands in the next two years.

Lingerie major Victoria’s Secret also plans to set up its first brick-and-mortar outlet on 4,000 sq ft in Delhi’s Ambience Mall.

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This is the right time to expand as markets are opening up and restrictions have been eased, says Rohit Malhotra, CEO, Jay Jay Capital & Investments.

The company plans to open about a dozen shop-in-shops and standalone outlets this year of global sportswear and athleisure brands of Lonsdale London and sports equipment company Everlast.

Varun Bagadiya, Director, Element Retail, plans to open 10 Birkenstock franchisee outlets this year in cities including Bengaluru, Mumbai, Pune, Ahmedabad, Surat, and Thiruvananthapuram. On the other hand, Hennes & Mauritz plans to add H&M Home shop-in-shops to most of its existing four-dozen stores in India.

The pandemic has made mall space cheaper by around 20 percent and the trend is likely to continue in 2022, says Kirti Khosla, Marketing Agent, Pianoforte, which is expanding its Yamamay and Carpisa stores.

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