Popular women’s bottom wear brand under Go Fashion (India), Go Colors has made its international debut by opening its first overseas store in Dubai.
Located in Silicon Central Mall, this new store will offer the brand’s extensive collection of everyday and occasion-specific bottom wear to a new global customer base.
The expansion is being executed in partnership with leading retail congloremerate in the region, Apparel Group.
Gautam Saraogi, CEO and Founder, Go Colors, says, Dubai being a diverse and dynamic market, Go Colors is excited to introduce its range here in partnership with Apparel Group, whose retail expertise and strong presence in the region make them an ideal collaborator for this milestone.
The Dubai store will feature a specially curated selection of products, including leggings, denim, trousers, joggers, and other essential bottom wear designed for various occasions.
Neeraj Teckchandani, CEO, Apparel Group, states, Go Colors’ distinctive focus on inclusive, stylish, and affordable bottom wear aligns with the group’s commitment to offering versatile fashion options for every customer. The group looks forward to driving its growth across the Middle East.
Go Colors has established a strong presence in India with over 750 exclusive brand stores and its products are also available in more than 2,000 large format stores nationwide.
