15 March 2022, Mumbai:
Craft-based fashion and lifestyle brand Good Earth plans to open a concept store dedicated to apparel in Mumbai.
The store will showcase ready-to-wear collections from brands including Raw Mango, Eka, Tilla, Péro, 11:11, Anavilla, Flame, Buna, Kashmir Loom, Ashdeen, and Kesya.
Aurus Jewels will also retail its fine jewellery from the space.
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The store will also house Good Earth’s private label brands Sustain and Flow and launch with their spring 2022 collections.
Shoppers will also be able to meet the designers for styling advice and insights into their work, Good Earth wrote on Facebook.
The bright, open space was designed by Shani Himanshu who is also the founder of apparel brand 11.11/ eleven eleven.
The interior architecture and lighting design were conceptualised by Milan-based business Conzatti Solanki Architects with Paola Conzatti, Kalpesh Solanki, and Daniele Barbadoro.
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CREDITS: As per a Fashion Network report.
