At the curated retail event 'Mehran,' Good Earth will feature seven companies

14 December 2021, Mumbai:

Good Earth, an Indian fashion and lifestyle company, will welcome seven companies at its Rutland Gate shop in Chennai for the curated winter display 'Mehran' from December 17 to 18.

Aurus Jewels will showcase its latest line of pure gold and precious stone jewelry, intended to blend traditional and modern aesthetics, at the Chennai shopping festival. Good Earth said on Facebook that it would exhibit a collection of chokers, statement earrings, pendants, and other festive jewelry for end-of-year celebrations.

Anavila will show off its current womenswear collection, which includes traditional and fusion wear styles, to customers in Chennai. Buna, a womenswear brand, will also show off its current collection of casual designs with delicate embellishments produced from handloom textiles.

At the business-to-customer demonstration event, Urvashi Kaur, Meekhalio, and Soham Dave will sell a variety of traditional and fusion-style womenswear. To avoid the spread of Covid-19, health and safety precautions will be taken in accordance with local regulations.

From Friday, Sustain, Good Earth's private label ethical apparel brand, will debut a collection of winter festive wear at the retail event. On social media, Good Earth just unveiled its newest Sustain line, dubbed 'Farah.' The collection contains jewel-tone and dark-hued printed velvet, rich floral motifs, open overcoats, and layered shawls, and will be available in shops starting December 16.

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

DAILY NEWS:

• Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

• Consumers will determine growth of sustainable fashion e-comm in India

• Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

• Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

• Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage