14 December 2024, Mumbai
Owned by Abercrombie & Fitch, American clothing brand Hollister has entered into a franchise partnership with Myntra Jabong to foray into the Indian market.
A retailer of casual apparels, accessories and fragrances, the Libertyville, Illinois-headquartered Hollister sells casual apparel, accessories, and fragrances. The brand has manufacturing and distribution centers across three continents and sells in nearly 80 countries.
The foray will also enable Myntra to launch American lifestyle retailer Abercrombie & Fitch in India in the latter half of 2025.
Founded in 1892, Abercrombie & Fitch Co. is an omnichannel retailer of apparel and accessories, catering to men, women, and children. Apart from Hollister, it also owns kidswear brand Abercrombie Kids, and athleisure wear brand Gilly Hicks.