India’s fashion revolution: Zoiya leads the way in sustainability

14 December 2024, Mumbai

India’s fashion industry is witnessing aninnovative transformation with the launch of Zoiya, an innovative brand devoted to sustainable living. Positioned as more than just a clothing and accessories line, Zoiya is a movement aiming to redefine how fashion is created and consumed. Rooted in values of sustainability, innovation, and customer-centricity, Zoiya represents a pivotal step forward for the Indian and global fashion landscapes.

A spectacular debut

Zoiya made its grand entrance on November 8-9 in Delhi with an awe-inspiring launch event. The gathering attracted industry leaders, environmental advocates, and fashion enthusiasts worldwide. The event underscored the urgency of adopting sustainable practices in fashion, highlighting the brand’s mission to revolutionize the textile industry while addressing environmental concerns.

Sustainability at the core

Zoiya operates under HempClub, focusing on eco-friendly products crafted from natural fibers like hemp and bamboo. These materials offer numerous environmental benefits, including reduced water consumption, lower carbon emissions, and zero-waste production. Moreover, Zoiya champions rural employment, fostering local economies and empowering communities.

The brain behind Zoiya,Siba Panda, brings over two decades of professional experience spanning industries like technology, finance, and sustainability. An alumnus of UCLA with expertise as a chartered accountant and company secretary, Panda emphasizes the use of ancient, sustainable practices in modern fashion. He aims to create a brand that is stylish, durable, and environmentally responsible.

Why hemp is the future

Hemp is emerging as a superior alternative to traditional fabrics like cotton due to its numerous environmental and functional advantages. Its eco-friendly cultivation requires significantly less water and eliminates the need for synthetic pesticides, making it a sustainable crop that regenerates soil and supports healthier ecosystems. Known for its exceptional durability, hemp outlasts cotton in strength and resistance to wear, which promotes sustainable consumption by reducing the need for frequent replacements.

Additionally, hemp fabrics are naturally breathable and possess antibacterial properties, making them ideal for diverse climates while ensuring comfort and freshness. With a lower environmental footprint, hemp absorbs more carbon dioxide than other crops during its growth cycle and contributes to combating climate change. Its versatility further enhances its appeal, as it blends seamlessly with other fibers, offers a variety of textures, and is fully biodegradable, ensuring zero waste. These qualities position hemp as a game-changer for sustainable fashion and a responsible alternative to traditional textiles.

Transforming the industry

Zoiya addresses the fashion industry’s significant environmental footprint. With 10 per cent of global carbon emissions stemming from textiles and millions of tons of clothing discarded annually, Zoiya offers a viable solution. By embracing sustainable materials, Zoiya reduces water usage and pollution while offering premium products that align with consumer demand for eco-conscious choices.

India is poised to become a leading destination for global fashion, with the market for sustainable fabrics projected to grow at a CAGR of 12.5 per cent by 2030. Zoiya is well-positioned to capitalize on this trend, meeting the rising demand for environmentally friendly and socially responsible products.

Conclusion: A brand with purpose

Zoiya is more than a brandit’s a call to action for a more sustainable and equitable future. By choosing Zoiya, consumers contribute to reducing environmental harm while supporting rural communities. As the world battles the consequences of fast fashion, Zoiya emerges as a beacon of hope, leading the charge toward a conscious and sustainable fashion revolution.

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