House of Sause goes global

03 September 2022, Mumbai:

House of Sause is a premium streetwear brand from Tamil Nadu.

The product line-up includes oversized/drop shoulder tees, deconstructed hoodies, oversized hoodies, and exclusive merchandise. The plan is to establish House of Sause as a global brand with firm roots in India. Unlike mainstream streetwear outfits,

House of Sause’s clothing line allows one to lounge in their confident yet comfortable designs.The youthful energy that the brand emanates is emblematic of the current times; it is accommodative of all kinds of lifestyles. The brand is loud, proud, and stands out of the crowd; and likes playing around with deconstruction and experimentation because it believes that unconventional is truly the new difference.

Founded in 2022, House of Sause is one of the first streetwear brands from South India and sells exclusively through the website. The brand has entered the global market with its launch with a street fashion show in Italy.After Italy, the brand plans to launch in Amsterdam, Paris, and London over the next few months.

Street wear is seeing triple-digit year-over-year growth in the US. Demand is most heavily driven by millennials, women and Gen X.This explosive year-over-year growth is attributed to the growing trend of gender neutrality and statement pieces most commonly worn by women and younger shoppers.

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