IMARC Group report: India Kids apparel market to grow at 5.6% CAGR from 2022-27
29 July 2022, Mumbai:
According to IMARC Group's latest published report, titled ‘India Kids Apparel (Kidswear) Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” India’s kids' apparel market is expected to grow at 5.6 percent CAGR during 2022-2027.
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The market is primarily driven by the rising number of nuclear and double-income households in India.
Strong economic growth in recent years and increasing purchasing power, along with the changing spending patterns of parents with an increasing inclination toward providing their children with enhanced comfort and convenience, are boosting the sales of branded and high-quality kids' apparel.
Additionally, kids in the urban and semi-urban settings of the country are now being exposed to mass media, which has accelerated their active participation in purchase decisions.
Along with this, several players are focusing on effective promotional strategies and modes of advertisements to gain prominence among their target consumers.
They are continually collaborating with foreign brands and companies, including Disney and Warner Bros., to launch aesthetic assortments of merchandise that appeal to their ever-expanding consumer base.
The market is further driven by the increasing penetration of online fashion and apparel websites with user-friendly interfaces, lucrative discount offers, and flexible modes of payment in India.
On the basis of the category, the market has been divided into uniforms, t-shirts/shirts, bottom wear, ethnic wear, dresses, denim, and others. Based on the season, the market has been classified into summer, winter, and all-season wear.
On the basis of the distribution channel, the market has been categorized into supermarkets and hypermarkets, exclusive stores, multi-brand retail outlets, online, and others.
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