During the period 2021-2026, the Indian kidswear market is expected to rise at a CAGR of 14.5 percent

14 December 2021, Mumbai:

The market for Indian kidswear (0-14 years) was valued at US$ 16.4 billion in 2020, and it is expected to increase at a CAGR of 14.5 percent between 2021 and 2026. According to a survey by IMARC Group, the industry is largely driven by India's growing number of nuclear and dual-income homes.

Strong economic growth and rising purchasing power, as well as changing spending patterns of parents with a growing desire to provide their children with greater comfort and convenience, are driving up sales of branded and high-quality children's wear.

Some of the top businesses in this area include Aditya Birla Fashion and Retail Ltd., Benetton India, Lilliput Kidswear, Catmoss Retail, Arvind Fashions, Indian Clothing League, and Tiny Girl Clothing. Children in the country's cities and semi-urban areas are now exposed to mass media, which has expedited their active engagement in purchasing decisions.

Several players are also focused on efficient promotional methods and ways of advertising in order to achieve traction with their target customers. They are constantly cooperating with overseas brands and corporations, like Disney and Warner Bros., to develop attractive retail collections that appeal to their ever-growing customer base.

The industry is also being fueled by the growing popularity of online fashion and clothing websites in India, which provide user-friendly interfaces, tempting discount offers, and a variety of payment options.

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