Indian junior wear exhibits strong growth

25 October 2022, Mumbai:

The children’s apparel market in India is growing at five percent a year.

The market is primarily driven by the rising number of nuclear and double-income households in India. Strong economic growth in recent years and increasing purchasing power, along with the changing spending patterns of parents with an increasing inclination toward providing their children with enhanced comfort and convenience, is boosting the sales of branded and high-quality children’s apparel.

Additionally, children in the urban and semi-urban settings of the country are now being exposed to mass media, which has accelerated their active participation in purchase decisions. Along with this, several players are focusing on effective promotional strategies and modes of advertisements to gain prominence among their target consumers. They are continually collaborating with foreign brands and companies to launch aesthetic assortments of merchandise that appeal to their ever-expanding consumer base. The market is further driven by the increasing penetration of online fashion and apparels websites with user-friendly interfaces, lucrative discount offers and flexible modes of payment.

Clothing worn by children up to 14 years is referred to as children’s wear. These garments are often composed of high-quality materials that provide comfort and breathability, and come in a wide range of colours and textures.

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