Fifth edition of INTIMASIA 2023 aims to revamp India’s intimate wear market
23 December 2022, Mumbai
The fifth edition of INTIMASIA 2023, one of Asia’s largest intimate wear trade shows is set to return with a bang after a Covid hiatus from February 20-22, 2023 at Bombay Exhibition Center, Mumbai.
The show will feature over 200 leading brands in segments such as innerwear, thermals, shapewear, sleepwear, loungewear, swimwear, activewear, sportswear, and socks.
With numerous behind-the-scene manufacturers of the finished products of the intimate market, INTIMASIA will also feature a specialized sourcing section featuring another 100 raw material suppliers presenting fibres, fabrics, laces, elastics, trims, accessories, labels, packaging, and machinery.
Key brands target middle class
Yusuf Dohadwala, Chief Organiser of INTIMASIA and CEO of IAAI explains, “With this edition of INTIMASIA, we are spearheading the next revolution of growth in the Indian intimate wear industry. This will be an unprecedented event, with all the movers and shakers of the industry under one roof.
We are in the golden era for the intimate wear industry, in India, and the next 10-15 years will see immense growth and opportunity in the segment. With the complete industry supply chain from brands to manufacturers to suppliers and distributors to retailers, all gathered in one common pursuit, we will witness an event like none other before.”
Key brands expected to participate are VIP, Bodycare, Triumph, Amante, Paris Beauty, Macho Hint, Zivame, Bonjour, FCUK, One8, Sloggi, BodycareKids, Rupa, Lyra, LUX Dollar, Spykar- Underjeans, Macroman, Onn, Little Lacy, Ladycare, Lancy Care, Slumber Berry & Honey, Laika and Softline among others.
Some of the participating raw materials and suppliers will include TENCEL, R-ELAN, Raj Krupa, SafeXpress, Morgan Tecnica, Balaji Kotak, Sheela Foam, Shreeji JS Fashion, Ankush Textiles, Carvico, Chaitanya Fabrica, Runlam, DevdeepTex, Texpro, Elaspra, Rainbow, Ambica among others.
Largest trade event in the apparel industry
Supported by leading trade organizations such as the Intimate Apparel Association of India (IAAI), Federation of Hosiery Manufacturers Associations (FOHMA), Wholesale Hosiery Traders Association (WHTA), and Ministry of Micro, Small & Medium Enterprises (MSME), the fifth edition of INTIMASIA is a much-awaited one as a premier industry event.
The trade show is expected to attract over 15,000 retailers and distributors from India and neighbouring countries and is set to be India’s largest trade event for a particular segment of the textile and apparel industry.
Indian intimate wear market to grow exponentially
The innerwear and comfort wear segment currently valued at Rs 60,000 crores is expected to reach over Rs 90,000 crores by 2026, says a recent Wazir Advisors study.
The intimate apparel segment is now coming into its own with the aspirational middle class striving for a better lifestyle and the upper class with high disposable income. Intimate wear is no longer a secretive segment confined to the bedroom or treated as just a necessity as it’s now become a fashion item peeking seductively from outer-wear clothing when on the streets.
Sleepwear, loungewear, and swimwear are now fashion statements made popular by bloggers and celebrities on the same lines as party wear and high-streetwear.
The intimate wear segment is expected to be speed dial with double-digit growth even if other segments of the Indian manufacturing industry may be hit by the upcoming predicted recession, as it is now an all-season fashion wear for both at home and on the street.
