Iris Clothings launches new winter athletic apparel collection for kids

11 July 2024, Mumbai

A reputed kidswear manufacturer in India, Iris Clothings has launched a new collection of specialised winter athletic apparel for children.

Designed to keep kids warm and comfortable during their athletic activities, the new collection features garments made from lightweight yet warm fabrics, ensuring that children feel comfortable while engaging in winter sports.

The collection marks a significant milestone for Iris Clothings as it aims to distribute the range through both business-to-business (B2B) and business-to-consumer (B2C) sales channels. The company’s diversification into winter sportswear enables it to attract a broader consumer base and enhance its presence in the competitive Indian retail landscape.

Designed to meet the needs of toddlers, pre-teens, and infants, the new sportswear range caters to both outdoor and indoor requirements. The range is expected to contribute significantly to the company's top line and bottom line, driven by the robust demand for winter sportswear in North India. The prolonged cold season in this region creates a strong market for such apparel, and the company's established outlets in the area will further boost revenue and support future growth.

SantoshLadha, Managing Director, Iris Clothings, states, the range introduces a new lightweight, yet warm fabric designed to keep the little ones comfortable during their winter adventures.

A fast-growing readymade garment company primarily engaged in designing, manufacturing, branding, and selling garments for kids under its brand name ‘Doreme’ in India, Iris Clothings is known to offeraffordable and high-quality apparel for children. The company plans to expand its outlets to various locations across India to ensure wider availability.

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