Jack & Jones launches new apparel collection for boys aged 2-4 years
Jack & Jones Junior has launched a new apparel range for boys aged 2 to 4 years - bringing its signature mix of cool style, comfort, and confidence to an even younger group.
Designed to keep up with every jump, run, roll, and giggle, this new 2–4 years collection is full of playful energy. It features bold prints, bright graphics, and age-appropriate details across styles made for movement. Crafted in breathable, soft fabrics with elastic waistbands, easy fastenings, and gentle seams, each piece of this collection is made for all-day comfort and freedom.
A strategic move, Jack & Jones Junior’s expansion into the 2–4 years category reflects not just the brand’s growth but also the increasing expectations of its customers. The launch allows the brand to build stronger connections with its customers and become an intrinsic part of a child’s style journey from the very beginning — while continuing to deliver the quality, comfort, and excellent design, says Mrithyunjay Amblimath, COO, Bestseller India.
The new 2–4 years range is currently available at select Jack & Jones Junior stores across India, with a wider release planned for Fall/Winter 2025.
