Artisanal lifestyle brand of Aditya Birla Fashion and Retail (ABFRL), Jaypore launched its 26th Indian store at Banjara Hills in Hyderabad. This is Jaypore’s third store in the city.
The store offers handcrafted apparel for both men and women, along with home decor, jewelry and home textiles based on craft forms from all over India. Established in 2012 by Puneet Chawla and Shilpa Sharma, Jaypore initially operated solely as an online platform. The company entered offline retailing in 2018 with the opening of its first store in New Delhi, and the following year, it was acquired by Aditya Birla Group.
Recently, ABFRL launched the brand Jaypore in the US market in partnership with Ingenuity, a commerce solution provider. The partnership will enable ABFRL to expand its direct-to-consumer (D2C) presence globally by leveraging the technology and marketing expertise of Ingenuity.
The retail arm of Aditya Birla Group, ABFRL operates international fashion and lifestyle brands such as Ralph Lauren, Hackett London, Simon Carter, Ted Baker, Fred Perry, Forever 21, American Eagle, and Galeries Lafayette.
The company operates over 3,977 stores across approximately 33,535 multi-brand outlets with 6,723 points of sales in department stores across India as of March 2023.
