Nykd by Nykaa to launch a limited-edited collection with Jodi Life
Lingerie, sleepwear and athleisure brand from the house of Nykaa, Nykd by Nykaa, plans to launch a limited-edited collection in partnership with designer label Jodi Life.
The Jodi Life X Nykd by Nykaa collection includes co-ord sets, breezy dresses, tees, shorts, pants, etc. It will enable the brand Jodi Life to broaden its customer base and boost sales.
The collaboration blends the summer-friendly prints and styles of Jodi with the effortless fashion sensibility of Nykd by Nykaa. It makes designer wear more accessible by pricing the collection more innovatively, says Preeti Gupta, Business Head-Nykd by Nykaa.
Gauri Verma, Founder, Jodi Life adds, having developed its signature prints, the brand focuses on handcrafted processes like block printing and screen printing in this collection.
Priced between Rs 899 ($10) to Rs 2,999, The Jodi Life x Nykd by Nykaa will be available online exclusively at Nykaa Fashion.
