Lee launches collaborative clothing collection with designer Suneet Varma
26 August 2024, Mumbai
Denim brand Lee has launched its collaborative clothing collection with renowned designer and couturier SuneetVarma.
Launched along with a pan-India media campaign featuring Bollywood star Sara Ali Khan, the Lee x SuneetVarma collection embodies the brand’s commitment to provide innovative and stylish experiences, says NitinChhabra, CEO, Ace Turtle. It blends denim with Indian couture to celebrate individuality, and marks a bold step into the fashion and lifestyle space.
Currently available in Lee’s physical stores across India, the ‘Lee x SuneetVarma’ collection is also being sold in Shoppers Stop department stores and online through both Lee’s website and Tata Cliq Luxury. The collection’s launch is spearhead by Ace Turtle, Lee’s exclusive licensee n India.
The collection fuses Lee's iconic craftsmanship with my couture sensibilities to offer a new perspective on denim fashion in India, adds Varma.
