17 December 2024, Mumbai
Marking a significant milestone in the brand’s expansion into the India’s leading fast fashion omnichannel women’s wear brand, Libas launched a new store for bridal couture at Omaxe Chowk in Delhi. Strengthening the brand’s position as a leader in premium ethnic wear, the store launched alongside the brand’s #SajDhajKe campaign.
Spanning 2,200 sq ft, the store offers a seamless shopping experience with dedicated sections for lehengas, sarees, ready-to-stitch outfits, and the exclusive Libas Art Collection. A brand focused on high-quality fabrics, intricate embellishments, and distinctive designs, Libas offers an unforgettable experience to modern brides.
Featuring a curated selection of bridal collections, the new store focuses on exclusive, high-end designs. It showcases the Pastel Elegance Collection featuring bridal lehengas, anarkalis, and skirt tops in soft hues like blush pink, mint green, and lavender, adorned with delicate sequins and pearls. On the other hand, Libas Art Collection offers hand-embroidered garments and pieces created with artisanal techniques that celebrate India’s rich heritage.
As part of the grand opening, celebrity stylist Sanjana Batra hosted an exclusive masterclass, sharing bridal styling tips and the latest fashion trends with attendees and influencers. Her expert advice added value to the event, emphasising Libas’ expertise in occasion wear.
The store also offers personalised services, including in-store stylists to assist with outfit selection based on preferences and body types. On-site alteration services ensure a perfect fit, delivering convenience and a tailored shopping experience for every customer.