04 December 2024, Mumbai
Libas, India’s leading fast fashion brand, has unveiled its vibrant new festive campaign, #SajDhajKe, featuring actress and fashion icon Avneet Kaur. The campaign captures the essence of Indian celebrations with a modern twist, blending traditional elegance with contemporary style.
Avneet Kaur, the face of the campaign, brings her charm and fashion prowess to life in a specially composed song. Her portrayal of the modern yet rooted Indian woman aligns perfectly with the collection's theme, making it ideal for brides and bridesmaids looking to stand out during wedding festivities.
Sidhant Keshwani, Founder & CEO of Libas, shared his enthusiasm, stating, “The festive and wedding season holds a special place in every Indian’s heart. With Avneet Kaur embodying the modern Indian woman, #SajDhajKe celebrates moments that blend tradition with contemporary elegance.”
Avneet expressed her excitement, saying, “Being part of this campaign is truly special. Libas collection beautifully reflects the spirit of Indian traditions, making every festive moment stylish and memorable.”
The #SajDhajKe wedding collection offers ensembles tailored for various occasions, from ‘Haldi Essentials’ to ‘Phag Phera& Beyond.’ The range features opulent lehengas, intricately crafted anarkalis, and elegant sarees, designed to meet the multifaceted needs of modern women.
