The Bear House expands offline footprint with 6 new stores by 2025
04 December 2024, Mumbai
The Bear House, a rising menswear brand known for smart work casuals, is set to enhance its offline presence with six new stores by the end of 2025. Focused on redefining workwear for modern professionals, the brand caters to a lifestyle that bridges corporate offices, co-working spaces, and casual settings like coffee shops.
Currently available online via its website, www.thebearhouse.com, and major platforms like Myntra and Ajio, The Bear House also operates a D2C outlet at Broadway, Ambience Mall, Vasant Kunj, New Delhi. To deepen customer engagement, the brand plans to open stores in key metro cities: two each in Bengaluru and Hyderabad, and one each in New Delhi and Mumbai.
Each store, spanning 1,500 to 2,000 sqft, will offer an immersive shopping experience, designed to reflect the brand’s playful and vibrant ethos. “Our goal is to strengthen our omni-channel strategy by combining online convenience with engaging in-store experiences,” said Co-Founders Tanvi and Harsh Somaiya.
Founded in 2018 as a passion project, The Bear House initially produced menswear for international brands before launching its own label. Known for versatile, high-quality garments, the brand ensures a seamless transition from work to social settings without compromising comfort, a key factor that resonates with its customers.
With its expansion plans, The Bear House aims to solidify its position in India’s menswear market by offering stylish, comfortable workwear tailored to today’s dynamic lifestyles.
