Luxury brand Sabyasachi launches new resort wear range

LuxuryRetailing

Luxury fashion and lifestyle brand Sabyasachi has launched a new resort wear collection at its flagship stores across the world. Offering a mix of traditional, fusion and western wear for men and women, the collection reinterprets classic occasion wear staples, such as sarees, with a modern twist, featuring understated embellishments and lightweight fabrics.

Retro-inspired dresses and relaxed sets adorned with Sabyasachi's unique toile de jouy prints mingle with playful fringing, jumpsuits, and mini dresses, catering to the contemporary woman's wardrobe.

Meanwhile, for men, the collection offers ensembles with a nod to 1970s cuts, waistcoats, and quirky pussy-bow blouses, striking a balance between playfulness and refinement.

Complementing the apparel, accessories in the collection reflect Sabyasachi’s penchant for opulence, with straw sun hats bedecked in jeweled adornments and clutch bags showcasing the label's iconic Bengal tiger motif in gold metal accents.

The global appeal of the collection underscores Mukherjee's strategic focus on an international audience, exemplified by recent endeavors such as the brand's pop-up at Saks Fifth Avenue in Los Angeles, US, and its collaboration with Estée Lauder on a makeup line. This expansion into new markets highlights the brand's commitment to bringing its signature craftsmanship and aesthetic to discerning clientele worldwide.

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