30 January 2025, Mumbai
Leading Indian women's fashion brand, Madame has forayed into the Nagaland market with its first store in Dimapur. This is the brand’s sixth store in Northeast India and offers a customized collection of trendy apparel and accessories.
Located on Nyamo Lotha Road, the new store complements the brand’s existing stores in Gangtok, Guwahati, Imphal, Itanagar, and Siliguri, demonstrating its commitment to bringing contemporary Western fashion to the region.
Highlighting the significance of the Northeast India market, Akhil Jain, Executive Director, Madame, says, the city has a vibrant fashion culture and helps Madame bring its collections closer to the women in Nagaland.
From its modest beginnings, Madame has grown into a major fashion retailer with over 900 points of sale across India. The Dimapur store offers the brand’s full range of western wear, including casual, work, and party attire.
Madame's philosophy, ‘Be Everyone U R,’ encourages women to embrace their diverse lives through fashion, offering styles for every occasion and season.
