24 February 2022, Mumbai:
E-commerce startup Meesho added 4 lakh sellers and 15 million entrepreneurs in 2021. Of these, 9 million were women entrepreneurs, notes Utkrista Kumar, Head-Business.
Around 70 percent of new entrepreneurs added in 2021, came from Tier II and III markets. The company has adopted a 0 percent commission structure for sellers to realize the maximum value of the products they sell.
This has enabled sellers to sell at lower prices on the platform and also bag more orders.
ALSO READ: Meesho digitized 4 lakh vendors
In the last six months, Meesho launched five new categories including sports and fitness, health and wellness, pet supplies, office stationeries, and automated accessories.
The company’s sports, fitness, health, and wellness categories have grown over seven times since its launch. The demand for pets and supplies category has also increased significantly, adds Kumar.
Meesho now plans to enter new categories such as food and beverages, musical instruments, games, industrial supplies, agriculture and farming hobbies, and collectibles.
It also aims to increase its seller base to 100 million monthly by December 2022.
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