24 February 2022, Mumbai:
Meesho, a Bengaluru-based e-commerce platform, claims to have assisted four lakh vendors in India in digitizing their companies. Around 70% of these dealers are from tier 2 cities, with the national capital New Delhi having the most sellers, followed by Gujarat, Rajasthan, Uttar Pradesh, and Maharashtra.
Meesho intends to continue its digitization efforts, with a long-term objective of digitally enabling 100 million small companies in the coming years.
"Meesho, via its unique techniques, has been able to generate possibilities for seller communities throughout India," said Lakshminarayan Swaminathan, chief experience officer of supply expansion at Meesho, in a statement. As a result, we've seen a big increase in the number of vendors who have signed up for our platform."
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"We are convinced that this path will lead us to our eventual goal of enabling 100 million small enterprises in India to prosper online," Swaminathan added.
Meesho helps MSMEs (micro, small, and medium businesses) get their operations online, and in July 2021, it unveiled an industry-first zero percent fee plan to help them expand. Over the course of two years, it says that merchants on its platform have seen an average rise of 76 percent.
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*Figures mentioned in the above article have been sourced from Fashion Network article.
