Apparel 12-08-2021 Hits: 2976

Monte Carlo’s upcoming collection will focus on comfort and durability

Apparel 12-08-2021 Hits: 2976

Monte Carlo

Apparel 12-08-2021 Hits: 2976

10th August 2021, Mumbai:

Lifestyle brand Monte Carlo’s A/W collection is themed ‘conscious clarity’ that embraces the beauty, innovation and opportunity that comes from living with less after pandemic. Monte Carlo, the brand from Oswal Woolen Mills launched in 1984 was earlier, perceived as a winterwear brand. However, over the years it has evolved to become a seasonless lifestyle brand. It went public in 2013 with an IPO that was oversubscribed eight times. Going forward the plan is to launch a new collection with minimalist design. Sandeep Jain, Executive Director, elaborates on the collections, retail operations and future plans.

Give us a peek on your upcoming collection.

Our upcoming collection will focus on comfort and durability. Made with high-quality yarns, the collection will adopt a minimalist design approach. The daily wear range will be designed with hi-tech and performance-focused fabrics for greater durability and versatility. The beauty range will offer simple and consumer-targeted garments. Though the collection will offer minimum cuts, its neck and sleeve styles will be enhanced. It will blend style with comfort through extended ribbed cuffs, rib detailing and tonal contrast trims for outerwear. The color palette will have new core colors like bold graphite, jade green, lazuli blue, bloodstone red along with lower-impact unbleached tones over optic white.

What about the A/W 2021 collection?

The theme for A/W is ‘conscious clarity’ that embraces the beauty, innovation and opportunity that comes from living with less after pandemic. Inspired by traditional tile designs, the collection uses micro-checks, twills and jacquard plaids to create tiled geometric and irregular spaced stripes. It comes in seasonless colors including lazuli blue, jade green, bloodstone red and golden harvest yellow.

The A/W 2021 collection offers five innovative ranges:

Ultra Warm Range: This includes sweats and jackets with embedded rechargeable heat pads to provide body warmth in extreme temperatures.

Featured Range: Introduces neck pillow jackets/sweatshirts and music hoodies for extra comfort while travelling.

Athlesiure: This is defined by yoga wear in two-way stretch and loungewear in sherpa fabrics.

Luxuria: This collection has been crafted from luxurious fabrics. Designed in an Italian studio, the range offers exotic designs and international styles that cater to classy tastes.

Anti-viral range: It’s made with special chemicals to control the growth of bacteria and virus.

What are your latest innovations?

From yarn to fabrication, Monte Carlo constantly innovates with its designs, fabrics and styles. We adopt latest technologies to create consumer-focused garments. Our latest innovation include, helo yarn and Wool blends of polyester and nylon to create dynamic, functional and performance-driven fabrics and products. We are also working with 3D knitted garments and Inverse plating (I- plating technology) in segments like sportswear, casual wear and track suits.

Tell us about the key product lines and bestsellers.

Our product range includes woollens, jackets, sweatshirts, tracksuits, shawls, T-shirts, shirts, trousers, denims, ladies tops, kidswear, athleisure wear and accessories. Our products target all sections of the society and are priced between Rs 800 to Rs 40,000.

What is your retail spread?

We have 294 EBOs, 1,300 MBOs and 800 large format stores across North, Central and East India. We are exploring the Southern and Western markets to expand into leisure and sportswear categories. We also plan to expand our outerwear segment.

What are your future plans?

We aim to double our turnover in next five years.