Apparel 13-08-2021 Hits: 4457

Dollar Industries looks to strengthen global presence with new collections

Apparel 13-08-2021 Hits: 4457

13th August 2021, Mumbai:

Dollar Industries is looking at revamping its brand logo and operations. With a strong 15 per cent market share in the organized segment, the company is constantly innovating to offer newer and better products. In the pipeline is expansion of the Dollar Woman range and foray into the brasserie segment. Vinod Kumar Gupta, Managing Director, elaborates on these initiatives and the company’s future plans.

What are your product offerings?

Our product portfolio comprises a varied range of products for men, women and kids. It can be divided into five broad categories: Dollar Man, Dollar Woman, Dollar Junior, Dollar Always and Dollar Thermals. We offer over 102 shades of well-fitted leggings for utmost comfort. We have also diversified our Missy range of innerwear to add outer wear. Our products cater to consumers in the age group 18-45 years across varied income groups from economy to premium class.

Tell us about your latest innovations.

Dollar Industries believes, ‘Change’ and ‘Innovation’ are two main keys to success. The brand continues to introduce new and improved version of products based on latest global trend. Recently we installed a 4 MW solar plant at our Tirupur unit as a part of our green mission. We also launched a new athleisure/comfort wear range that blends quality with affordability.

What are the key fabric trends for the season?

Dollar Industries has constantly adapted to changing fabric trends from cotton to supima cotton to Micro Modal fabric to Egyptian cotton. Our MLM Software helps curate innovative patterns and styles as seen from the bold graphic prints in our Force Designer T-shirts, pop colors, shiny waist bands and abstract patterns in briefs and trunks.

Elaborate on your retail spread

We gave an extensive presence across 29 states and operate in over one lakh MBOs across the country. We have also penetrated the overseas market, and are as the highest selling innerwear brand in the UAE and the Middle East. We have operations across Middle Eastern countries including Oman, Basra, Jordan, Qatar, Kuwait, Bahrain, Yemen, Iraq, Myanmar, Nepal, Nigeria and UAE. Now the aim is to assert ourselves in the rest of the world with new market defining collections. We also have an in-house e-commerce platform known as Dollar Shoppe besides a presence across all major e-commerce platforms.

Which do you think is the most important retail channel?

We have a strong offline presence with 97 per cent of our sales generated via brick and mortar stores. However, digitization has been the key during the pandemic. We recognize the potential of online/e-commerce platforms, and are therefore, strengthening our e-commerce operations.

What are your expansion plans?

Our research and development teams continue to map changing consumer trends. With the pandemic giving rise to the new work from home culture, demand for athlesiure has grown exponentially. We aim to expand Dollar Woman range and foray into the brasserie segment.

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